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As marketers, we've all been there—sitting in a room full of creatives, brainstorming the next big experiential marketing campaign. The energy is electric, the ideas are flowing, and everyone’s eager to bring something memorable to life. But here’s the thing: no matter how sharp your team is, relying solely on a single group’s vision can lead to missed opportunities. That’s why incorporating other perspectives is not just a suggestion—it’s a necessity for creating something t

Bolt Marketing Group is seeking a new owner for its event property, Kids Obstacle Challenge. Founded as a family-focused obstacle course race series, Kids Obstacle Challenge grew to become the largest kids and family obstacle event in the country prior to COVID, welcoming more than 150,000 participants annually across cities nationwide. The events were designed to encourage outdoor play, confidence, teamwork, and adventure—creating memorable experiences for kids and parents a

We get this question a lot, and we wish there was an easier off the shelf answer. How do we value our spend on community relations and...

The summer and early fall season is coming to a close, and event marketers are beginning to review the data and results of their...