FOR SALE: Kids Obstacle Challenge

Bolt Marketing Group is seeking a new owner for its event property, Kids Obstacle Challenge.

Founded as a family-focused obstacle course race series, Kids Obstacle Challenge grew to become the largest kids and family obstacle event in the country prior to COVID, welcoming more than 150,000 participants annually across cities nationwide. The events were designed to encourage outdoor play, confidence, teamwork, and adventure—creating memorable experiences for kids and parents alike.

Like many live-event businesses, the pandemic brought unprecedented challenges. Despite continued efforts to relaunch the races, Bolt has been unable to resume operations at scale. As a result, the decision has been made to sell the Kids Obstacle Challenge brand and assets, with the hope that a new owner can bring the experience back to communities across the country.

What’s Included in the Sale

The sale is structured as an asset purchase (no liabilities) and includes:

• The Kids Obstacle Challenge brand name

• A complete set of steel and wood obstacles

• Event and operational equipment and playbook

• Trailers and logistical assets

• Marketing assets, including video, photography, and advertising materials

• Website and digital properties

• Customer and email lists

• Additional supporting assets

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This represents a turnkey opportunity for an event producer, brand operator, sports or fitness organization, or entrepreneur interested in reviving and expanding a proven national event concept.

Opportunity for Growth

Kids Obstacle Challenge has a strong foundation, recognizable brand equity, and a track record of success in major markets. With the right ownership and resources, there is significant potential to reintroduce the events, expand into new regions, and explore additional revenue streams such as parent monetization, sponsorships/partnerships, and participant add-ons.

The company is based in Portland, Oregon, but the assets and brand are well suited for national or regional deployment.

Learn More

A detailed sales memo outlining the assets and opportunity can be found here: https://www.kidsobstaclechallenge.com/salesmemo

Those interested in learning more—or who know someone who may be a good fit—are encouraged to share this information within their networks. Kids Obstacle Challenge was built on the idea of braving adventure, getting muddy, and having fun together. With a new owner, that adventure could continue for families across the country. Thank you for sharing this blog with your network!