The Nike Football Tour brought SPARQ testing and training programs to high school athletes in football hotbeds across the nation. Traveling in custom, branded marketing vehicles, our Nike brand ambassadors evaluated, compared, and assessed athletes with the SPARQ rating system.
- Vehicle Design + Fabrication
- Campaign Management
- Event Staffing
Bolt’s greatest challenge for the Nike Football Tour was to identify brand ambassadors who could represent the brand authentically, and who had the personal football experience to train and test athletes in the field. Through our connections in the industry we found nine brand ambassadors, some of whom had played football at both collegiate and professional levels. Our staff made connections with high school athletes that last to this day, and helped weave Nike into the fabric of the football culture in those communities.